Branding is an extremely important aspect of helping businesses become successful. A brand is a unique identity that makes a company stand out in a sea of sameness. But a brand is more than just a logo and colours. A brand captures a feeling, an association that you want people to have with the company. Complete a personal project and build a small business around it. What would you call the business? What color scheme and logo would it have? What would you want people to think of when they think of your business?

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• Create a mood board with photography, colors, and associations you want to have for the brand

• Sketch out some logo designs on paper

• Refine the logos 

• Create a color scheme that includes a primary brand color and secondary colors

• Choose typography (fonts) that work well for the brand